Quite often a customer’s relationship with a brand is transactional in nature. What this means is that the customer interaction is only limited to making a purchase. However, the customer journey doesn’t end at this point. In fact, this is just the beginning of what can turn out to be a long-term relationship. How an organization takes this ahead and creates a superior experience, one that fosters brand loyalty, depends on many things.

So, how can you own the customer lifecycle? Well, creating customers for life is about them trusting your brand.

Here are 3 key essentials to build customer loyalty and trust:

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