It doesn’t matter if you’re a startup, a 10-20 people firm, or if you just have a plan on a paper. If you run your organization in a way that promotes business growth and scalability, you are bound to succeed.

There’s lot of talk these days about how we should ‘set ourselves up for failure’. This ignores the fact that whether it’s self-limiting values, irrational behavior, or an unwillingness to do what it takes, failure waits around each corner anyway.

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Quite often a customer’s relationship with a brand is transactional in nature. What this means is that the customer interaction is only limited to making a purchase. However, the customer journey doesn’t end at this point. In fact, this is just the beginning of what can turn out to be a long-term relationship. How an organization takes this ahead and creates a superior experience, one that fosters brand loyalty, depends on many things.

So, how can you own the customer lifecycle? Well, creating customers for life is about them trusting your brand.

Here are 3 key essentials to build customer loyalty and trust:

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People who own the iPad mini fondly call it ‘small wonder’. And why not? Set with a Retina display, an A7 chip, interesting built-in apps, wonderful wireless connectivity options, and operating system as technologically brilliant as the iOS 7 – what less can you expect other than a small wonder in this compact pack? However, if you are a content creator yourself and are particularly into writing, it will mean that you will have a lot of typing tasks to do. And, if you aren’t too happy typing on the touch screen, creating content on the iPad mini could prove to be a challenge to you. Are you struggling in similar waters? Here’s something that can help you get over the situation…

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